Google AdWords or pay-per-click

An example of a Google Pay-Per-Click campaign is shown above. This method can get your website a remarkable traffic boost in a short amount of time, at a relatively low cost per client.

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Benefits for your business

If these campaigns are well-configurated and administrated, these campaigns are not costly and have the potential of bringing to your website many clients in a short amount of time. The cost per client tends to be much lower than the cost per client of a traditional marketing campaign.

What is Google AdWords?

Google Adwords consists of small advertisements that Google displays on the right side of search results. They are labeled "Sponsored Links". You can read more about them here.

How it works

For each user that clicks on your advertisement, Google is paid a reestablished quantity, usually a few cents in U.S. dollars. However, for very competitive fields such as real estate, a single click can cost up to $5, and many clicks can happen in a single day.

The advertiser can establish a minimum and maximum spending limit per month and per day, as well as the maximum amount to be paid for a single click. You have the option of choosing which sites where your ads will be displayed in, taking into account the visitor demographics of those pages. Furthermore, specific dates can be set for the start and end of the campaign, and custom hours of the day can be selected for the displaying of your ads.

Interested in starting your capaign? Let us know today!